.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to snagging billions in financial backing each year, have brought up almost $360 million up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That stagnation results from market saturation, increased governing tensions, and also economical uncertainties.ADWEEK spoke with five VCs that continue to acquire adtech providers, in spite of these obstacles, concerning what they are actually trying to find and also what they prevent. Maybe unsurprisingly, these entrepreneurs are actually targeting opportunities in privacy-focused technologies as well as industry-specific regions including linked television.